Competition Analysis
You would like to settle in a new line of business, for instance, but do not know exactly, however, whoever is your competitor and what is his standing.
This is only one of many reasons to look closer at the competitive situation.
For an appropriate analysis of the competition surroundings should be
in advance of every strategically relevant entrepreneurial decision so
that unpleasant surprises may not arise.
Relevant situations are, for example:
| Question range | Action catalogue | |
| To which partial market does our company actually belong exactly? Which distinctive advantage spectrum can be offered to the customer? How will the competition surroundings react to our actions? |
Limitation of the relevant competition arena Recognizing own competence in comparison to competition; if necessary, uniqueness of own product pointed out Intelligent foresight, e.g., by means of scenario techniques |
Competition-referential examinations must frequently be worked out very fast and generally take place without any public attention. In short: a classic activity field for external specialists.
As impartial and experienced research analysts, all relevant instruments and techniques are at our disposal:
- Desk-top research
- Expert interviews
- Focus groups
- POS polls
- Benchmarking
- SWOT Analysis.
Results of a singular competition analysis might be – according to problem situation:
- “Simple” company profiles
- Our customized product “Top Five analysis”
see below,
- Basis for a strategic recommendation (consulting).
If a competitor research is carried out in a continual, systematical and on strategically high level , it is called
Competitive Intelligence (CI).
As a member of
Global Intelligence Alliance we support you anytime in both word and deed.
Product “Top Five analysis”
Gayer Consulting has worked out a product, that procures an extensive and comprehensive report of your five most important competitors for a four-digit investment amountalready. The analysis comprises among other things:
- a quantitative analysis of the efficiency
- a strengths / weakness analysis
- an analysis of the customer structure
- an examination of the respective business strategy.
The targeted result of this examination is moreover complemented by an overview about present and future structures as well as over current trends in your line of business.
This task is solved within the framework of a modular research concept:
1. Goal definition
2. Data base and internet searches
3. Customer and expert interviews.