Focus groups

The instrument of the focus group as moderated group discussion has enjoyed growing popularity with the qualitative market and opinion polling during the last years. Application areas are:

- Test the acceptance of products and packages
- Optimization of advertising campaigns
- Early recognizing of new consumers' trends
- Voters' opinions on important political decisions.

Mostly, three to six group conversations are organized to a beforehand defined topic within one or two days. The subscriber number per discussion fluctuates between six to eight people.

We can offer the following professional support:

- Plausibility check of the subject
- Development of a goal-adequate discussion guide
- Determination of the groups' socio-economic background
- Search and identification of the panelists
- Contacting possible participants
- Organizing of premises
- Moderation
- Compiling the won information
- Writing the closing statement