Location analysis

Globalization strides ahead. On the one hand, it is necessary to effectively open up distribution potentials, that emerge in new markets. The international cost relations force on the other hand to increasingly use the advantages of foreign locations also regarding production and acquisition.

The choice of location represents the most important decision area of every company because of the capital-wise and staff binding of production factors. On this occasion, diverse parameters are to be taken into account and to be assessed and weighted in a meaningful way.

The location dynamics are influenced by altering objectives as well as by changing surrounding conditions the company is exposed to.

[Example] - > Evaluation of MOE (Middle and East European) states