Marketing Analyses
Among these we subsume reports prepared on markets, industries or countries with quantitative and qualitative data, that are ordered in the following cases:
- A product is to be launched on the German market:
we define, describe and quantify the market,
the competitors and the distribution channels,
we identify success factors and possible trade barriers;
potentional success promotion possibilities,
we pass an objective judgment on the receptiveness of the potential customers.
- A business looks for innovative use possibilities for an already existing product:
we talk to experts, competitors and potential new customers. In which
way is the old product to be modified in order to be able to exist
successfully in a neighbouring market?
- A liquidator would like to judge whether the product of a business to be restored by him, could have possibly a chance in the market: which aspects / criteria were neglected by the management? What might be improved?
- A business looks for a suitable takeover candidate to strengthen his sales position or new admission into the German market. Beforehand, a general overview of the industry as well as a strength/weakness profile of the targetted businesses to be generated.
Often, also the general environment is to be analyzed in this context, for example:
Economy
· Buying power development of the population of the respective
economies/countries
· Customs, taxes and fees in the respective countries
· Advance programs for young entrepreneurs through the
federal government, the federal states as well as the EC
Demographic and socially-psychological development tendencies
· Stagnation of the population development
· Trend towards a natural way of life
· Increasingly critical attitude towards advertisement
· Multicultural development in Europe
Technology
· New procedures and resources
· Shorter lead times
· Re-usable raw materials
· Hard- and software development
Ecology
· Tightened-up regulations for the conservation of environment
· Waste avoidance (for example with packaging)
· Waste disposal of the products
· Recycling
Sales-oriented market and country reports can be:
- Individually: Research object, goals, procedures and thus expenditures are defined in cooperation with the customer.
- Structure:
. With the so-called Customized Market Analysis (CMA), questions are standardized. The preparation of a CMA takes normally two until four weeks and costs about 4,000 to 5,000 Euro.
. The Product Flexible Market Research (FMR) resembles the CMA, however the client decides on a necessary selection of questions as well as on the depth of the investigation.
With our market analyses we evaluate the target market, however this does not include further advice on any action to be taken - but see consulting.